My name is Rod Whisnant. I am a father, husband, regular guy, photographer, entrepreneur, cyclist, story teller, team builder, soccer coach, triathlete, social media junkie and technology maven. I live and work in Austin Texas. I enjoy listening to interesting people and sharing ideas. Let's talk.
I am a technology consultant specializing in e-commerce, social media and photography solutions. I work with companies on a variety of projects ranging from backend workflow to UI/UX and social applications. My services include architecting and developing technology, project management and technology due-diligence. I have a history of developing innovative solutions and have over 20 years' experience in the software industry. I was the VP of Development at ExpressDigital creating PhotoReflect and Labtricity before starting my consulting business.
I work with clients to develop innovative solutions to challenging problems. I have a broad range of experience with many technologies including .Net, Java, PHP, Web 2.0 APIs (ex: Facebook, Twitter, Digg..) and C/C++. I have built systems from the ground up and also can assist in overcoming deficiencies in what you currently have. If you want to improve your web technology, social media strategy or need a technology assessment I can help. Let's talk.

Want to know who my clients are? Contact me and I'll be happy to share.


E-Commerce

E-commerce is what drives the web. Is your e-commerce solution helping sales or hurting? I've created custom e-commerce solutions that are flexible and highly scalable and meet industry standards for security. I've worked with many popular credit card processing platforms including Google Checkout, Amazon Payments, PayPal as well as doing custom integrations with Authorize.Net, First Data and Moneris. I also understand the ins and outs of PCI compliance. I can help you in choosing the right platform for your business and develop the solution you are looking for. Let's talk.

Social Media

To do social media right you need technology. You need rich content and applications to engage your customers. I can create applications for Facebook that can be integrated into your fan page to keep your "fans" coming back over and over. I can also help you integrate tools to measure your social media efforts and track your online reputation. If your business is not seeing the returns you would like from social media I can help. Let's talk.

Technology Reviews

Are you looking to invest in a startup or need an outside review of your technology platform? I have experience providing executive level reviews of up and coming technology projects. I evaluate the architecture and implementation and dig deep looking for code vunerabilities, bottle necks, UI/UX deficiences and platform robustness. I'll detail any red flags that can effect your investment descision such as barriers to scalability, adaptability of code, exploit vunerabilities or inefficient design and suggest concrete ways to make improvements if possible. It's always a good idea to get an outside review of what you are building especially before you get too far down the road. Let's talk.

Photography Solutions

I'm a former VP of Development of a top photography technology company. I have over 10 years experience with enterprise photography companies and professional photographers. I know the challenges and issues facing the pro photography industry today. I can help you choose the right tools for your business and customize solutions to give you the edge over your competitiors. Now more than ever you need to work smarter not harder. Let's talk.